pricing coach stock photography back to categories
packaging - general consumer product
table 10
press run
up to
small size
oe small spot use
major
Illustration
overall
package
5,000
$575
$1,025
$1,725
5,000 - 20,000
600
1,125
1,800
20,000 - 50,000
675
1,200
1,980
50,000 - 100,000
750
1,315
2,250
100,000 - 250,000
875
1,525
2,580
250,000 - 500,000
1,025
1,775
3,015
500,000 - 1,000,000
1,150
2,025
3,450
1 to 3 million
1,295
2,275
3,885
> 3 million
1,400
2,900
4,000
cd & cassettes,
software, videocassettes, audio tape, computer game
 cover: use major illustration price; wrap around covers: 1.5 times major illustration price • back cover: .75 times the front cover price depending on size • a major album for a popular group of stars should be $4,500 and up • above figures include software, videocassettes, audio tape, cd-rom discs and computer games.
www.humanistic-photography.com