table 11

image
size

1/4

1/2

3/4

full
page

double
page

front
cover

wrap
cover

chapter
opener

spine

press run

under 10k

$200

$275

$350

$400

$675

$800

$1,200

500

275

10k to 20k

250

325

400

475

775

950

1,400

600

325

20k to 40k

275

375

450

550

900

1,075

1,600

675

375

40k to 60k

300

400

500

600

1,000

1,200

1,800

750

400

60k to 80k

350

475

600

700

1,175

1,400

2,100

875

475

80k to 100k

400

550

675

800

1,350

1,600

2,400

1,000

550

100k to 250k

450

600

750

900

1,500

1,800

2,700

1,125

600

250k to 500k

500

675

850

1,000

1,675

2,000

3,000

1,250

675

500k to 1 mil

600

800

1,000

1,200

2,000

2,400

3,600

1,500

800

1 to
2 mil

800

1,075

1,350

1,600

2,675

3,200

4,800

2,000

1,075

2 to
3 mil

1,000

1,350

1,675

2,000

3,325

4,000

6,000

2,500

1,350

3 to
5 mil

1,200

1,600

2,000

2,400

4,000

4,800

7,200

3,000

1,600

- base numbers (for a five year term) are for one-time, english language rights in north america • for a ten-year term, add 25% • prices in this category are for USA editions only • if up to 10-15% of the book is distributed outside the US: add 20% • if distribution is over 15% outside of the US: add 100%.

- add 25% for each additional language • 100% for world rights in one language and 200% for world rights all languages • USA + 1 country: 115% • Canada only: 90% • Europe only: 125%. Asia only: 140%.

- second use in same book: 75% of first use.
- table of contents: 70% of first use.
- back cover: 75% of front cover rate
- composite covers: 1/4 page or less is 65 % of front cover per photo • 1/2 page is 80% of front cover per photo.

- ancillaries: these are secondary products, some of which are sold separately from the textbook—they are not included in the initial cost of the textbook • when an ancillary is bundled with the textbook, the cost of the textbook increases, so each ancillary use is priced separately, whether bundled or sold separately • (examples of ancillaries are: CD’s, flash cards, test booklets, posters, leveled readers, lab manuals and course packs) • if ancillaries are bundled with the textbook such as CD’s, workbooks, lab manuals and even website subscriptions can be included in the total unit count and priced at the textbook rate • for example: 200k textbooks, 100k CD’s, 100k workbooks, and 50k website subscriptions would total 450k units • ancillary items not bundled with the textbook are “non-program specific” materials— these are billed separately while still using the textbook rate.