pricing coach stock photography back to categories
point of purchase - counter card
table 23-a
stand alone counter cards or POP's are used in trade shows, department stores, banks or real estate offices • this pricing is also appropriate for case cards, register cards, or table tents.
distribution
up to
small size
or spot use
major
illustration
overall
display
2,000
$450
$775
$1,100
5,000
550
975
1,375
10,000
675
1,175
1,650
25,000
775
1,350
1,925
> 25,000
900
1,550
2,200
shelf talkers
in supermarkets should be about 60% (.6) of the spot use

point of purchase - banner
table 23-b
up to
3 months
6 months
9 months
12 months
3 locations
$675
$850
$1,025
$1,200
12 locations
825
1,025
1,215
1,425
36 locations
1,025
1,275
1,525
1,800
100 locations
1,200
1,500
1,800
2,075
> 100 locations
1,575
2,000
2,375
2,800

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