television advertising - stock photo pricing

pricing coach	stock photography	back to categories

television - advertising		table 34-a
duration	1 x 13 week cycle	2 x 13 week cycle
	price per photograph
test (in-house)	$225
local (one state only)	400	675
regional	675	1,085
national	1,000	1,675
• 3 or more cycles: for each cycle over 2, add an additional 50% more to the 1 x 13 week cycle rate • more than one use in the same commercial, add 50% to the base number. • one year unlimited, add 150% to base number • info-mercials, add 15% to above prices.
television - non-profit		table 34-b
PSA and non-profit rates are 20-30% less (depending on quatity) than advertising fees.